Serbian Oblachinska Cherry is a Big Opportunity for Sales Increase and Promotion of Local Quality Products
BELGRADE, June 17, 2020 – Desing company, with the support of USAID Competitive Economy Project, organized the kickoff event to launch the Center for the Development of Innovative Products Made of Oblachinska Cherry. The Center’s main activities are focused on the development and promotion of high-quality and healthy products made of this fruit and the promotion of Serbian brand “Oblachinska Cherry” in domestic and international markets which will add value to the products, and consequently lead to increased sales and exports.
“Although there was no concerted effort to work on creating the "OBLACHINSKA" brand, it is recognized globally, but only with industrial processors. The goal is to present Oblachinska in a clear manner to end consumers, so that those buying a product made from this variety of sour cherry would know that they get something special and exceptional”, said Miodrag Tomić, director and owner of Desing.
“Oblachinska represents about 85% in the total sour cherry production in Serbia. The high content of dry matter, favorable ratio of sugars and acids, relatively easy pitting, good fruit firmness and extremely high-quality aromatic taste make it a variety of exceptional quality. Polyphenolic compounds are the most important biologically active compounds of Oblachinska. They are characterized by exceptional antioxidant, anti-inflammatory and antitumor activity, and a large number of scientific publications attest to that", explained Dr. Mile Veljović, President of the Food Technology Council of Serbia.
"Placing the focus on Serbian autochthonous fruit varieties is a great opportunity for domestic agriculture and the food industry. In addition to clear economic benefits through higher level processing and marketing of Oblachinska cherry products, this activity will also help Serbia to better position itself as a brand in the world market. Authenticity, tradition and quality are values that find place among both local and foreign consumers, "said Aleksandar Pavlović, Director of USAID Competitive Economy Project.
In the coming period, the Center for the Development of Innovative Oblachinska Cherry Products will focus on attracting producers from the agri-food sector in order to jointly promote the products and enter new markets. It will be followed by free-of-charge trainings on food technology and safety, innovation, marketing and promotion, access to markets and sales strategies.
PANEL DISCUSSION - ‘’Food of the Future’’
The process of developing RIS3 in Serbia (4S) was launched at the beginning of 2017. The Ministry of Education, Science and Technological Development of the Republic of Serbia, which initiated this process, coordinates the work of the Inter-Ministerial Working Body for the development of the Research and Innovation Strategy for smart specialization of the Republic of Serbia.
The objective of RIS3 is to identify the fields of specialization in which the Republic of Serbia achieves competitive advantages.
One of the fields which have high competitive advantages is the field of food production and processing: High-tech agriculture; Value-added food production; Sustainable agri-food production.
Recognized as the most innovative company in Serbia, with the production of value added products, company Desing has been invited to join the process of developing RIS3.
Organizing the panel “Food of the future” was strategically important for the students of the Faculty of Agriculture in Belgrade and the Faculty of Technology and Metallurgy in Belgrade. As the most valued resource we have in Serbia, the best students of both faculties were invited to join our panel discussion where they had a chance to hear all the benefits of their future calling - food production and processing. Through this panel, we put in the greatest effort to transfer experience from our practice, showing them the new trends in food production and discussing a new strategy of smart specialization.
This event was a great example of the successful cooperation between scientific institutions, economy and business.
Owing to the coordinators of the process of Smart Specialization Strategy of Republic of Serbia, who took their part in a panel discussion, prof. Dr. Viktor Nedović, Assistant Minister for International Cooperation and European Integration, Jelena Begović, Director of the Institute of Molecular Genetics and Genetic Engineering, University of Belgrade, Dr. Mile Veljović from the Faculty of Agriculture in Zemun, this panel has had a great and positive impact on the goal we wanted to achieve.
KOPAONIK BUSINESS FORUM 2020
On behalf of the Serbian Association of Economists, Desing had a great chance to be invited to the XXVII Kopaonik Business Forum (the KBF 2020). The title of this year’s annual meeting was: INDUSTRY 4.0 AND RELATED ISSUES, The Challenges of the Future.
DESING took its part in the panel discussion with the title SMART SPECIALIZATION STRATEGY 4S: MADE IN SMART AND CREATIVE SERBIA.
The process of developing RIS3 in Serbia (4S) was launched at the beginning of 2017. The Ministry of Education, Science and Technological Development of the Republic of Serbia, which initiated this process, coordinates the work of the Inter-Ministerial Working Body for the development of the Research and Innovation Strategy for smart specialization of the Republic of Serbia. The objective of RIS3 is to identify the fields of specialization in which the Republic of Serbia achieves competitive advantages. One of the fields which have high competitive advantages is the field of food production and processing: High-tech agriculture; Value-added food production; Sustainable agri-food production.
The KBF 2020 was the perfect place for constructive debates, where panelist had a chance to discuss this highly important subject and inform other participants about achievements in this field.
Panelists were Begović Jelena, Director, Institute of Molecular Genetics and Genetic Engineering, University of Belgrade; Lapčević Vladan, CEO, Meter&Control; Nedović Viktor, Assistant Minister, Ministry of Education, Science and Technological Development, Government of the Republic of Serbia; Rakonjac Ivan, Managing Director, Innovation Fund of the Republic of Serbia and Tomić Marija, Marketing and Sales Advisor, Desing. The moderator was Atanasijević Jasna, Assistant Professor, Faculty of Sciences, University of Novi Sad.
SAM ANNUAL AWARD 2019
Getting recognition for innovation in the food industry was an exceptional part for our company. Everything we have been working on for the past 27 years, by receiving the recognition of the Serbian Association of Managers (SAM), was proof that the contribution to innovation is extremely important both for us and for the entire community.
As a confirmation of that, our products are placed through the most famous world brands in over 27 markets around the world. Our R&D DESING TASTE CENTER develops around 300 products each year, of which over 50 are successfully launched.
We owe special gratitude to the USAID Competitive Economy Project. USAID recognized our qualities and contributed to our DESING TASTE CENTER being recognized as a place that creates a synergy of knowledge, innovation, new technologies, young and creative people. Thanks to the Competitive Economy Project, we had the opportunity to work with 14 domestic start-ups over the past 2 years, which, with our support, have developed over 40 innovative products.
Desing award winner of the collaborative grant scheme program
Last night at the event of the Innovation Fund „Innovation: investment in the future“, Desing was presented as one of the award winners of the second cycle of the Collaborative Grant Scheme Program. In the next two years, Desing will implement a collaborative project with The Faculty of Technology and Metallurgy of the University of Belgrade „Enzymatically derived prebiotic-containing food preparations“. The aim of the project is the development of the new enzymatic process which will partially convert already present sucrose or lactose in Desings` well-established food preparations to functionally active compounds with prebiotic properties. Collaborative Grant Scheme Program (Program) is designed to incentivize private sector companies and public sector R&D organizations to engage in joint R&D projects with the goal of creating new products and services, as well as innovative technologies with significant future impact and market potential.
Premium Food Design Hub Initiative
On December 6, at Dorcol Platz in Belgrade, the USAID Competitive Economy Project held a networking brunch and panel discusssion to mark the completion of the first cycle of the `Premium Food Design Hub` (PFDH) initiative. The PFDH initiative was launched to kick-start innovation in Serbia’s food processing industry. Over the past eight months, four food hubs – Desing Taste Center, Business Innovation Programs, Impact Hub and Nova Iskra – worked with 20 food producers to develop new, premium products targeting consumers in domestic and international markets.